Building a Positive Culture

Adapted from Williams' HR Insights of August 7, 2007

When I think of organizational culture, my mind immediately goes to two constructs.  The first involves what can be called the informal rules of behavior -- the way we do things around here.  Another way to express this point is the concept of a boundary between what is acceptable activity and what is not acceptable.  By the word activity I am referencing actions related to work and relationship - how we do our work and how we relate to each other. 

The second construct I like to call the organizational affect - the feeling of the place.  There are times when you walk into an organization and you have an immediate impression of good spirits and good will.  At other times, the sense of the place may be tense and irritable.

When activity is combined with affect, the desirable end state is a positive, productive culture.  Or, from an opposite point of view, the organization seeks to avoid a negative, unproductive culture.

It seems to me that much of what I have just written is somewhat obvious and, perhaps, common sense. The challenge, of course, is to focus on what will bring about a positive productive culture.  How does an organization set boundaries on work and relationship behavior that brings about a positive, productive culture?  I have a few thoughts for you.

First, Marty Seligman wrote a wonderful book titled Authentic Happiness.  In that book he argues that true happiness emanates from behavior that is consistent with our core values.  In my view, organizations have values. These values are frequently written out.  The values that are written out are not necessarily the actual values of the organization.  The organizational culture reflects the actual  or working values.  The employees within the organization also have their individual core values.

It is the connection between outcomes and values that I most want to draw your attention to.  I do not believe it is possible to have a positive workplace culture if the stated values of the organization, the actual values of the organization and the individual values of the employees are out of alignment.  This is true whether we are talking about the relationship between our values and how we treat our fellow employees or whether we are talking about values and how we are asked to perform our work.  In his new book Measure of a Leader, Behavioral Psychologist Aubrey Daniels and his co-author write, "Competence comes when successful outcomes are produced by values-driven purposeful behaviors" [emphasis added].  The feeling of competence is obviously a dimension of a positive workplace affect, and that feeling, in my view, is buttressed when the outcomes are a reflection of our values. 

I recently had a client who told me that she had devised a half-day training program around a series of hypothetical incidents.  Participants were asked to identify possible courses of action in response to each incident. The second part of this activity was a discussion related to each and how the action reflected the expressed values of the organization.  It was, she stated, a most thought provoking activity and one that drew an enthusiastic response from the participants.  Most important, I believe that such an exercise will help build a positive culture in that it encourages participants to connect action with values..

Simply put, you cannot have a positive, productive culture if employees are pressured into acting contrary to their personal values.  Moreover, when an organization expresses a positive set of values, but asks employees to act inconsistently with those values, it undermines any effort to establish a positive culture.  A great culture cannot be built on unethical behavior.

I recently had a client who told me that she had devised a half-day training program around a series of hypothetical incidents and where participants were asked to identify possible courses of action in response. The second part of this activity was a discussion related to each potential course of action as to how it reflected the expressed values of the organization.  It was, she stated, a most thought provoking activity and one I believe will help build a positive culture.

Second, organizational culture is little influenced by memos, lectures and other formal edicts.  Rather, culture is created primarily by everyday informal interaction and the example set by leadership.  Extolling the virtues of a strong work ethic, for example, in a written memo will typically have little impact on the culture.  Modeling a strong work ethic by being the first to arrive, the last to leave and by industrious activity will have a much greater impact.  You cannot expect your subordinates to act civilly when you act like a jerk.  You cannot expect your employees to act with integrity if you fail to act with integrity.  You must walk the talk or, more importantly, simply let the walking speak for itself.

Gandhi's often used statement that "you must be the change that you want to see in the world" has become, perhaps, almost trite.  What I believe is often missing, however, is the simple truth that modeling behavior by leadership impacts the organizational culture only if there is a strong bond of trust between subordinate and superior.  If the superior is disliked and not trusted, employees are not very likely to follow the example that has been set.  When employees believe in your leadership they will follow the behavior that is modeled.  Question, what do you do that makes you believable and that permits your subordinates to respect you?

Third, I am a strong believer in the importance of affection in the workplace.  Do we like each other?  Do we enjoy working with each other?  The difficulty so often is finding a way to make affection for your fellow employees part of the organizational culture.  Recently I ran across the top level executive for a premier country club.  In our discussions he shared with me that it was his practice constantly emphasize with his 140 employees that "the most important thing we do here is take care of each other.  Our patrons are the benefactors." 

What is intriguing to me is that many organizations have a strong emphasis on providing quality customer service.  Obviously this is important for the survival of those organizations.  However, I wonder if my executive friend is not correct.  Is it not difficult to give good customer service if we don't like and take care of our fellow employees?  Moreover, if we take good care of each other, are we not creating a positive environment (culture) that can be easily seen and appreciated by our customers?

Desmond Tutu is quoted as saying that "love is more demanding than the law."  I view the word "law" as including everything from federal/state statutes to an employee handbook - the formal rules.  To the extent that leadership can work with employees to create a culture that truly values taking care of each other, I believe that you will have surpassed the requirements of law and built a workplace that employees will truly appreciate. 

Clearly, there is much more that can be presented with regard to the above three points.  My intention is to continue to do so, but primarily through material placed on the making work a better place to be website.  For now, I want to simply emphasize the point that with some focused effort it is clearly possible to build a strong, productive, positive workplace culture.


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